Toronto, Ontario  ·  Content Creator

Kyle Sons

@sons409

I'm a 25-year-old content creator based in Toronto, Ontario. I make content for people who love trucks, motorcycles, boats, and personal watercraft.

My videos cover real life: doing bodywork at home, hauling gear on a budget, finding the tools and accessories that actually make a difference. Nothing is staged and nothing is out of reach — because my audience and I are living the same life.

That's why the engagement looks the way it does. People aren't watching to be impressed. They're watching because they see themselves in it.

sons409collabs@gmail.com
Kyle Sons
Toronto, Ontario
6.26M
Instagram Views
3.24M
Unique Accounts Reached
13
Videos Over 100K Views
$0
Spent on Ads
Instagram  ·  @sons409
25.31%
Average engagement rate
4,327 followers  ·  Avg. 696 likes · 55 comments
8–10× the industry average
TikTok  ·  @sons409tt
193.2K
Total likes  ·  1,065 followers
Pure algorithm reach — zero paid promotion
181× like-to-follower ratio
YouTube  ·  @sons409
3.5M
Total views  ·  1,533 subscribers
Driven by cold traffic, not existing fans
2283 views per subscriber

Who's Watching

Gender Split
84.4%
Male
15.6%
Female
Age Breakdown
13–177.0%
18–2416.6%
25–3438.3%
35–4419.1%
45–549.7%
55–645.4%
65+4.0%
Top Cities
🇨🇦 Toronto8.8%
🇨🇦 Markham2.5%
🇨🇦 Mississauga1.8%
🇨🇦 Brampton1.5%
🇺🇸 Los Angeles1.2%
Top Countries
🇺🇸 United States49.1%
🇨🇦 Canada37.0%
🇧🇷 Brazil4.5%
🇬🇧 United Kingdom1.3%
🇦🇺 Australia1.0%
What I Create

Content Formats

Tutorials & How-To
Step-by-step instructional content showing real-world product use. Designed to educate while organically featuring a brand.
Proven Format
Product Reviews
Honest, hands-on reviews from a real user's perspective. No scripts, no rehearsed lines — the kind of review people actually trust.
High Conversion
News & Discovery
Breaking down new laws, industry updates, or newly discovered products and services. Fast-moving content that drives high reach.
High Reach
Day in the Life
Lifestyle-integrated content where products and brands appear naturally as part of real daily activity — the most authentic form of native advertising.
Native Feel
Top Lists & Roundups
Curated recommendation content such as "top tools for beginners" — high shareability and strong SEO value across platforms.
Shareable
Viral Short-Form
Sub-10 second meme and comedy content built around relatable moments. Engineered for algorithm reach with brand placement woven in.
Highest Reach

Content in Action

Transport Canada 2026 Boating Law Changes
News & Discovery
Transport Canada 2026 Boating Law Changes
Instagram Views352K
TikTok Views368.3K
Instagram Shares9.9K
U-Haul Auto Transport Tutorial
Tutorial
U-Haul Auto Transport Tutorial
Instagram Views441K
YouTube Views650K
TikTok Views600.5K
U-Haul Motorcycle Trailer
Product Feature
U-Haul Motorcycle Trailer — Product Feature
Instagram Views229K
Instagram Likes10K
Instagram Shares2.9K
Toronto Public Library 3D Printers
Local Discovery
Toronto Public Library — Free 3D Printers
Instagram Views330K
Instagram Shares10K
Instagram Saves32K
Platform Analytics

Audience & Engagement

Instagram
@sons409
25.31%
Average Engagement Rate
Followers4,327
Average Likes696
Average Comments55
Industry Average ER~2–3%
TikTok
@sons409tt
193.2K
Total Likes
Followers1,065
Like-to-Follower Ratio181×
Growth TypeAlgorithm-driven
Paid PromotionNone
YouTube
@sons409
3.5M
Total Views
Subscribers1,533
Views per Subscriber2283×
Traffic TypeCold / discovery
Work Together

Let's Make Something

Reach out for rates, availability, and partnership details.

sons409collabs@gmail.com